With all the buzz created by IPTV, Norway has become an increasingly attractive location for hosting high-definition TV programs. Like its southern neighbor Sweden, Norway is an exceptionally sparsely populated country with a small population of more than 5 million people. The country’s extensive natural landscape and mountainous terrain are perfect for the development of television stations that can transmit digital signals with minimal interference from terrestrial networks. With the growth of digital technology in the past decade, many countries have experienced a growth in the number of premium IPTV services that they offer. Some of these include the likes of Norway, where local IPTV providers such as Norwegian TV and Norwegian Drama now outnumber the global IPTV service providers like U.S.-based Netflix, AT&T, Verizon, Charter, and Comcast.
While Netflix and other IPTV providers enjoy strong support in the United States, Norwegian TV’s international ambitions have been slower to catch on. However, the recent launch of the S Vest hem Nordic TV streaming service has made waves in Scandinavia. S Vest broadcasts more than one hundred channels across the four Nordic countries, including the home nations Denmark, Finland, Iceland, and Sweden. The service is available in Danish, Dutch, German, Swedish, and Norwegian languages. The Nordic region boasts over 50% of the world’s total population and offers a larger number of potential subscribers.
While it’s too soon to say what impact S Vest will have on the North American market, it is interesting to note how quickly the company is growing in the Far East. In China, for example, S Vest operates five TV channels, compared to just two in the last year in the UK. The company has signed deals with China Unicom and Beijing CCTV, which are two of the largest CCTV outlets in the country. S Vest is also in talks with the Chinese government over the future of their IPTV initiative. This could mean that in the not-so-distant future, IPTV broadcasts through China will offer access to the North American version of popular Chinese TV shows and movies, as well as other programs and sports events from Asia and other parts of the world.
S Vest hasn’t ruled out the possibility of expanding its business to the North American market in the future. Currently it focuses its efforts on strengthening its position in Scandinavia, where it is strongest. If the business takes off in the North American region, it stands to reason that S Vest could eventually capture a big chunk of the broadband market, especially with cable providers in the United States already offering IPTV packages for residential customers.
For now, S Vest’s biggest competition remains DirecTV, which recently signed a deal with the Canadian company Bell Aliance for a similar package in Canada. While both companies have limited offerings currently, DirecTV’s lineup has become considerably more competitive in recent months. DirecTV has also signed deals with Japan’s biggest satellite television operator, JXD, and the Swiss-based satellite TV provider SKYF. If S Vest can hold onto its position in the Far East, then it stands to reason that the company may eventually face stiff competition from IPTV outlets in the United States. DirecTV, on the other hand, already operates in the north and in South America, two regions where IPTV penetration is widespread.
In the end, IPTV Nigeria looks to be moving forward in the same direction as DirecTV, though it will have to work harder to attract an American audience in its first years of operation. The upswing in Asian markets has already shown how popular IPTV subscriptions are in the region, and DirecTV has already announced some additional steps it will take to expand its IPTV offerings in the north. In the meantime, IPTV owners can rest easy knowing that they still have a strong base in the U.S. and that there are many options available to them. So far, the benefits of signing up for an IPTV package outweigh the risk of opening another marketing door in a region where there isn’t one yet.